With a LinkedIn business page, you can also create a LinkedIn Showcase page. You can introduce your products/services, describe the benefits to your followers, and share links that lead to your website. Let’s take a closer look at why you should create a LinkedIn business page (or spend some time making your existing LinkedIn business page even better).Ī business page on LinkedIn provides your company with another way to promote your products or services. Your personal LinkedIn profile is great for sharing your own resume, searching for new job opportunities, and promoting your personal brand.īut companies can create a LinkedIn business page to promote their product/services, post job opportunities, and more.įor example, here’s the OptinMonster LinkedIn business page.ĭo you need to create a LinkedIn business page? Let’s take a look at some of the benefits to help you make up your mind. In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike-and get more followers on this often-overlooked platform. Are you wondering how to create a LinkedIn business page? Or, maybe you’re not sure you even need one?

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